6:00 PM18:00



We are very excited to announce another special event with Ninohe City Fair! Ninohe is a very small city in Northern Japan where they are famous for Joboji Urushi lacquerware and delicious Nanbu Bijin sake. This time we will welcome the owner chef Koichi Furudate from Bonheur restaurant to introduce the local “Taste of Ninohe”.

Along with Chef Koichi will be chef Akiyama from SakaMai serving his signature dishes. This collaboration is a one-time-only occasion so please do not miss this opportunity. In attendance will also be a very special guest from Ninohe - Kosuke Kuji, the 5th generation president of Nanbu Bijin Brewery. We will feature his Tokubetsu Junmai Sake which was awarded the title of Champion Sake this year from International Wine Challenge (IWC).

DATE: Saturday, October 21st.

PRICE: $75.00

Price includes: dinner & paired sake, tax, gratuity.  Additional drinks ordered from our menu will be charged separately.


5-course meal, a collaborated effort with Chef Furudate of Bonheur in Ninohe city and Chef Akiyama of SakaMai in NYC.  Beverage: Nanbu Bijin Tokubetsu Junmai, an award winning sake, will be served with dinner.


SakaMai: 157 Ludlow St, New York, NY 10002

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Ninohe City Fair in New York 2017
to Oct 21

Ninohe City Fair in New York 2017

  • 145 West 57th Street New York, NY, 10019 United States (map)
  • Google Calendar ICS

The Craft of Japanese Urushi-Lacquer

Exhibition & Lecture on Japanese Urushi and Joboji Lacquerware


Approximately 70% of Japan’s domestic urushi (lacquer) is produced in Ninohe City, a small town of about 30,000 people located inland in the northeastern prefecture of Iwate. Apart from its artistic and decorative appeal, urushi is also an essential part of daily life in Japan. The particular urushi found in Ninohe City, known as Joboji urushi, is renowned for its quality and has been designated for use in the preservation of such World Heritage Sites as The Golden Pavilion or Kinkakuji, in Kyoto, Toshogu Shrine in Nikko, and Iwate’s own Chusonji Konjikido.


Ninohe-city, Iwate, Japan. Ninohe City Overseas Promotion Committee.


The Nippon Gallery: 7th Floor, 145 West 57th Street New York, NY 10019

Exhibition Schedule

• October 20-21

• Fri. 10/20 (10:00 am to 6:00 pm)

• Sat. 10/21 (10:00 am to 5:00 pm) but admission to the exhibition will be closed from 2:00 pm -

• 3:30 pm during the lecture on Sat.

Exhibition Admission

Open to the Public (Complimentary)



Saturday, October 21, 2:00p.m. to 3:30p.m.

• 1:30 pm Check-in/Registration

• 2:00 pm Lecture by Mr. Toshikazu Machida

• 3:10 pm Joboji Urushi Demonstration

3:30 pm Lecture Ends

Toshikazu Machida Biography

Mr. Machida is a distinguished artist, who specializes in Joboji urushi. He received his Ph.D. from Chiba University, and is the founder of Lakka Studio and Toshikazu Machida Lacquer Art Institute. He is also a member of Japan Kogei Association and the Japanese Society for the Science of Design. His urushi paintings have been widely exhibited and he is the recipient of numerous awards. Mr. Machida continues to influence the next generation of urushi artists.

Admission to Saturday’s Lecture

RSVP required: complimentary admission but space is limited to 40 people

Please click on the registration link below.



Emi Murakami

Focus America Corporation

31 South Street, Suite 3N-2, Mt. Vernon, NY 10550

Tel. 914-667-1891  Fax. 914-667-1854

E-mail. info@focuscorp.us   www.focuscorp.us

Operator: Focus America Corporation

With Support: Sake Discoveries, LLC

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Ninohe Journey in New York
9:00 AM09:00

Ninohe Journey in New York

By Invite only!!

New York Mutual Trading’s Japanese Food and Restaurant Expo features exhibitors showcasing new products in food, seasoning, and restaurant ware, and draws quite the crowd of people from the food and restaurant industries in the Northeast. (Last year, 1200 people attended the Expo.)
At the Expo, there will be a space designated for Ninohe specialties, and the producers will have the opportunity to tell attendees about their product and offer samples. 

Click image for details

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to Oct 5


The modern izakaya and sake bar, SakaMai, will offer a Nanbu-Bijin Tasting set at a special price. Appetizers created by executive chef Takanori Akiyama

Click image for details

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to Oct 4


njoy a Ninohe Journey Kaiseki 10 course dinner paired with 5 different kinds of Southern Beauty - Nanbu Bijin sake at Kyo Ya, one of the hardest reservations to get in New York. Executive Chef Chikara Sono will be serving a menu designed around Ninohe ingredients and plated on Joboji Urushi Workshop Co.Ltd. lacquerware. Limited to 12 people per day. 

Click image for details

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